1) Information on the collection of personal data and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. Personal data is all data with which you can be personally identified.

1.2 The controller in charge of data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is Alexander Shorokhoff Uhrenmanufaktur GmbH, Hanauer Str. 25, 63755 Alzenau, Deutschland, Tel.: +49 6023 91993, Fax: +49 6023 919949, E-Mail: onlinemanagement@alexander-shorokhoff.de. The controller of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller). You can recognize an encrypted connection by the character string “https://” and the lock symbol in your browser line.

2) Data collection when visiting our website

When you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to our server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you reached the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of unlawful use.

3) Content delivery network

Cloudflare
On our website, we use a so-called Content Delivery Network (“CDN”) of the technology service provider Cloudflare Inc, 101 Townsend St. San Francisco, CA 94107, USA (“Cloudflare”). A content delivery network is an online service that is used to deliver large media files (such as graphics, page content or scripts) through a network of regionally distributed servers connected via the Internet. The use of Cloudflare’s content delivery network helps us to optimize the loading speed of our website.
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the secure and efficient provision and improvement of the stability and functionality of our website.
We have concluded an order processing agreement with Cloudfare (Data Processing Addendum, available at https://www.cloudflare.com/media/pdf/cloudflare-customer-dpa.pdf), which obliges Cloudfare to protect the data of our website visitors and not to pass it on to third parties. For the transfer of data from the EU to the USA, Cloudfare relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
Further information can be found in Cloudflare’s privacy policy at: https://www.cloudflare.com/privacypolicy/

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages.These are small text files that are stored on your end device.Some of the cookies we use are deleted again at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable your browser to be recognized the next time you visit (persistent cookies).If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.The duration of the respective cookie storage can be found in the overview of the cookie settings of your web browser.In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent given or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. These can be found for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookiesFirefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnenChrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=enSafari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Making contactPersonal data is collected when you contact us (e.g. via contact form or email). The data collected when using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration.The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR.If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after final processing of your request. This is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

6) Data processing when opening a customer account and for contract processing

In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the controller. We store and use the data provided by you to process the contract. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to retention periods under tax and commercial law and deleted after expiry of these periods, unless you have expressly consented to further use of your data or we have reserved the right to further use of your data as permitted by law.

7) Use of customer data for direct advertising
7.1 Registration for our e-mail newsletter

If you register for our e-mail newsletter, we will regularly send you information about our offers.The only mandatory information for sending the newsletter is your e-mail address.The provision of further data is voluntary and is used to address you personally.We use the so-called double opt-in procedure for sending the newsletter.This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to receiving the newsletter.We will then send you a confirmation e-mail asking you to confirm that you wish to receive the newsletter in future by clicking on a corresponding link.By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR.When you register for the newsletter, we store your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when you register for the newsletter will be used exclusively for the purpose of advertising by means of the newsletter.You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the controller named at the beginning.Once you have unsubscribed, your email address will be deleted from our newsletter mailing list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

7.2 Sending the e-mail newsletter to existing customersIf you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those already purchased from our range by e-mail. In accordance with Section 7 (3) UWG, we do not need to obtain separate consent from you for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you have initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the controller named at the beginning. You will only incur transmission costs for this in accordance with the basic rates. Upon receipt of your objection, the use of your e-mail address for advertising purposes will be discontinued immediately.

7.3 Newsletter dispatch via MailChimp
Our email newsletters are sent via the technical service provider The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (http://www.mailchimp.com/), to whom we pass on the data you provided when registering for the newsletter.This transfer takes place in accordance with Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system.Please note that your data is usually transferred to a MailChimp server in the USA and stored there.
MailChimp uses this information to send the newsletter on our behalf.MailChimp does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.
To protect your data in the USA, we have concluded a data processing agreement with MailChimp based on the standard contractual clauses of the European Commission to enable the transfer of your personal data to MailChimp. If you are interested, this data processing agreement can be viewed at the following Internet address: https://mailchimp.com/legal/data-processing-addendum/
You can view MailChimp’s privacy policy here: https://mailchimp.com/legal/privacy/

8) Data processing for order processing

8.1 In order to process your order, we work together with the following service provider(s) who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods.We pass on your payment data to the commissioned credit institution within the scope of payment processing, insofar as this is necessary for payment processing.If payment service providers are used, we will inform you of this explicitly below.The legal basis for the transfer of data is Art. 6 para. 1 lit. b GDPR.

8.2 Use of payment service providers (payment services)- Apple Pay
If you opt for the “Apple Pay” payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment will be processed via the “Apple Pay” function on your device running iOS, watchOS or macOS by debiting a payment card stored with “Apple Pay”.Apple Pay uses security functions that are integrated into the hardware and software of your device to protect your transactions.To authorize a payment, you must therefore enter a code that you have previously specified and verify it using the “Face ID” or “Touch ID” function on your device.
For the purpose of payment processing, the information you provide during the ordering process, together with information about your order, will be forwarded to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to process the payment. The encryption ensures that only the website through which the purchase was made can access the payment data.After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the source website to confirm the success of the payment.

If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Apple stores anonymized transaction data, including the approximate purchase amount, the approximate date and time and whether the transaction was successfully completed.Anonymization completely excludes any personal reference.Apple uses the anonymized data to improve “Apple Pay” and other Apple products and services.
If you use Apple Pay on your iPhone or Apple Watch to complete a purchase that you have made via Safari on your Mac, the Mac and the authorization device communicate via an encrypted channel on the Apple servers. Apple does not process or store any of this information in a format that can be used to identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone settings.Go to “Wallet & Apple Pay” and deactivate “Allow payments on Mac”.
You can find further information on data protection with Apple Pay at the following Internet address: https://support.apple.com/de-de/HT203027- Google Pay
If you choose the “Google Pay” payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), payment will be processed via the “Google Pay” application on your mobile device running at least Android 4.4 (“KitKat”) and equipped with an NFC function by debiting a payment card stored with Google Pay or a payment system verified there (e.g. PayPal). To approve a payment via Google Pay of more than €25, your mobile device must first be unlocked using the verification measure set up in each case (e.g. facial recognition, password, fingerprint or pattern).

For the purpose of payment processing, the information you provide during the ordering process, together with information about your order, will be passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a unique transaction number to the source website, which is used to verify that a payment has been made.This transaction number does not contain any information about the real payment data of your means of payment stored with Google Pay, but is created and transmitted as a uniquely valid numerical token. For all transactions via Google Pay, Google only acts as an intermediary for processing the payment process.The transaction is carried out exclusively in the relationship between the user and the source website by debiting the payment method stored with Google Pay.
If personal data is processed during the described transfers, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Google reserves the right to collect, store and evaluate certain transaction-specific information for each transaction made via Google Pay. This includes the date, time and amount of the transaction, merchant location and description, a description of the goods or services purchased provided by the merchant, photos that you have attached to the transaction, the name and email address of the seller and buyer or the sender and recipient, the payment method used, your description of the reason for the transaction and, if applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Art. 6 para. 1 lit. f GDPR on the basis of the legitimate interest in proper accounting, the verification of transaction data and the optimization and functional maintenance of the Google Pay service.Google also reserves the right to merge the processed transaction data with other information that is collected and stored by Google when using other Google services.
The Google Pay terms of use can be found here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=deFurther information on data protection at Google Pay can be found at the following Internet address
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
– PayPal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “payment by installments” via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”), as part of the payment processing. The transfer takes place in accordance with Art. 6 para. 1 lit. b GDPR and only insofar as this is necessary for payment processing.PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “installment payment” via PayPal.For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 para. 1 lit. f GDPR on the basis of PayPal’s legitimate interest in determining your solvency.PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values).If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure.The calculation of the score values includes, but is not limited to, address data.Further data protection information, including information on the credit agencies used, can be found in PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-fullYou can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

– Stripe
If you choose a payment method from the payment service provider Stripe, payment processing is carried out via the payment service provider Stripe Payments Europe Ltd, 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we pass on the information you provide during the ordering process together with the information about your order (name, address, account number, bank code, credit card number if applicable, invoice amount, currency and transaction number) in accordance with Art. 6 para. 1 lit. b GDPR.You can find more information about Stripe’s data protection at the URL https://stripe.com/de/privacy#translation.
Stripe reserves the right to carry out a credit check on the basis of mathematical-statistical procedures in order to safeguard its legitimate interest in determining the user’s ability to pay.Stripe may transmit the personal data necessary for a credit check and received in the course of payment processing to selected credit agencies, which Stripe discloses to users on request. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, these are based on a scientifically recognized mathematical-statistical procedure.The calculation of the score values includes, but is not limited to, address data. Stripe uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding on the authorization to use the selected payment method.You can object to this processing of your data at any time by sending a message to Stripe or the commissioned credit agencies.However, Stripe may still be entitled to process your personal data if this is necessary for contractual payment processing.

9) Contacting us for the valuation reminder

Own rating reminder (not sent by a customer rating system)We use your email address as a one-off reminder to submit a review of your order for the review system we use, provided that you have given us your express consent to do so during or after your order in accordance with Art. 6 para. 1 lit. a GDPR.You can revoke your consent at any time by sending a message to the data controller.

10) Use of social media: videos

Use of YouTube videos

This website uses the YouTube embedding function to display and play videos from the provider “YouTube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

The extended data protection mode is used here, which, according to the provider, only initiates the storage of user information when the video(s) is/are played.If the playback of embedded YouTube videos is started, the provider “YouTube” uses cookies to collect information about user behavior.According to information from “YouTube”, these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive behavior.If you are logged in to Google, your data will be assigned directly to your account when you click on a video.If you do not wish to be associated with your YouTube profile, you must log out before activating the button.Google stores your data (even for users who are not logged in) as usage profiles and analyzes them. Such an evaluation is carried out in particular in accordance with Art. 6 para. 1 lit. f GDPR on the basis of Google’s legitimate interests in the display of personalized advertising, market research and/or demand-oriented design of its website.You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. When using YouTube, personal data may also be transmitted to the servers of Google LLC. in the USA.Regardless of whether the embedded videos are played, a connection to the Google network is established each time this website is accessed, which may trigger further data processing operations without our influence.

Further information on data protection at “Youtube” can be found in the Youtube terms of use at https://www.youtube.com/static?template=terms and in Google’s privacy policy at https://www.google.de/intl/de/policies/privacy

Where legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the “Cookie Consent Tool” provided on the website.

11) Online marketing

11.1 Facebook pixel for the creation of custom audiences (without cookie consent tool)
11.1 Facebook pixel for the creation of custom audiences (without cookie consent tool)Within our online offer, the so-called “Facebook pixel” of the social network Facebook is used, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”). If a user clicks on an advertisement placed by us that is displayed on Facebook, an addition is added to the URL of our linked page by Facebook Pixel.This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.
With the help of the Facebook pixel, Facebook is able to determine the visitors of our online offer as a target group for the display of ads (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called “Custom Audiences”).With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and are not annoying. This also allows us to evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).
The data collected is anonymous to us and does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
The data processing associated with the use of the Facebook pixel is based on our overriding legitimate interest in the evaluation, optimization and economic operation of our online offer and our advertising measures in accordance with Art. 6 Para. 1 lit. f GDPR.The information generated by Facebook is usually transmitted to a Facebook server and stored there; this may also involve transmission to the servers of Facebook Inc. in the USA. To object to the collection by the Facebook pixel and the use of your data to display Facebook ads as a whole, you can click on the following link to set an opt-out cookie that deactivates Facebook pixel tracking:
Deactivate Facebook Pixel
This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click on the above link again.
Insofar as legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future.To exercise your revocation, please follow the option described above for making an objection.

11.2 Google Ads conversion tracking
This website uses the online advertising program “Google Ads” and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising material (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the advertising campaign data.Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your end device.These cookies generally lose their validity after 30 days and are not used for personal identification.If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked via the websites of Google Ads customers.The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking.Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.As part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.
Details on the processing triggered by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sitesAll processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.
You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available at the following linkhttps://www.google.com/settings/ads/plugin?hl=de
In order to address users whose data we have received in the context of business or business-like relationships in an even more interest-oriented manner, we use a customer matching function within Google Ads.For this purpose, we transmit one or more files with aggregated customer data (primarily email addresses and telephone numbers) to Google electronically. Google does not have access to clear data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up.This enables the display of personalized advertising across all Google services linked to the respective Google account.
Customer data is only transmitted to Google if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR.You can revoke this consent at any time with effect for the future. Further information on Google’s data protection measures in relation to the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google’s privacy policy can be viewed here: https://www.google.de/policies/privacy/

11.3 LinkedIn Insight

This website uses the retargeting and conversion tool of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, which can be used to display personalized advertisements to visitors to this website on the LinkedIn platform.
For this purpose, a cookie, a small text file, is set on the browser of your end device when you visit our website, which loses its validity after 120 days.If the user visits certain pages of this website and is logged into their LinkedIn account at the same time, a connection is established to LinkedIn’s servers, which can be used to display interest-based advertising on the platform.At the same time, the cookie enables the creation of anonymous reports on the performance of advertisements on LinkedIn and information on website interaction, which are provided to us and LinkedIn.Advertising is not displayed and statistical reports are not generated if the user is not logged into their LinkedIn account at the same time as visiting this website.
The information collected with the help of the cookie never allows personal identification of the respective user.
The information is transmitted in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in targeted advertising and the statistical evaluation of the success of product ads on LinkedIn and thus serves to optimize our online offer.

You can deactivate the LinkedIn Insight tool and the display of interest-based advertising on LinkedIn by setting an opt-out cookie at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

This opt-out cookie only works in this browser and only for this domain.If you delete your cookies in this browser, you must click on the above link again.

You can find more information about LinkedIn’s privacy policy at the following Internet address: https://www.linkedin.com/legal/privacy-policy#choices-oblig

Where legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR.You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option described above for making an objection.

12) Web analysis services
12.1 Google (Universal) Analytics with Google Signals
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).Google (Universal) Analytics uses “cookies”, which are text files placed on your device, to help the website analyze how users use the site.
This website uses Google (Universal) Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymization of the IP address by shortening it and excludes direct personal reference. The extension means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and shortened there.
Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
Google Analytics also uses a special function, the so-called “demographic characteristics”, to create statistics with statements about the age, gender and interests of site visitors based on an evaluation of interest-based advertising and with the help of third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized marketing measures. However, data records collected via the “demographic characteristics” cannot be assigned to a specific person.
Details on the processing triggered by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of Google Analytics cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google Analytics will not be used during your visit to our website.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website.We have concluded an order processing contract with Google for the use of Google Analytics, which obliges Google to protect the data of our website visitors and not to pass it on to third parties.For the transfer of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.

Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
This website also uses the Google Signals service as an extension of Google Analytics. With Google Signals, we can have Google create cross-device reports (so-called “cross-device tracking”).If you have activated “personalized ads” in your Google account settings and you have linked your internet-enabled devices to your Google account, Google can analyze user behavior across devices and create database models based on this if you have given your consent to the use of Google Analytics in accordance with Art. 6 Para. 1 lit. a GDPR (see above).This takes into account the logins and device types of all site visitors who were logged into a Google account and carried out a conversion. The data shows, among other things, on which device you clicked on an ad for the first time and on which device the associated conversion took place.We do not receive any personal data from Google, but only statistics compiled on the basis of Google Signals.You have the option of deactivating the “personalized ads” function in the settings of your Google account and thus deactivating the cross-device analysis. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de
Further information on Google Signals can be found here: https://support.google.com/analytics/answer/7532985?hl=de

12.2 Google (Universal) Analytics without cookies with Google Signals
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
This website uses Google (Universal) Analytics exclusively without the use of cookies, which means that the service does not set cookies on your end device at any time.Instead, the local memory of your browser is used to store an individual ID assigned by Google (Universal) Analytics, which enables your use of the website to be analyzed. For this purpose, certain user information is processed via the ID.
The information generated by the ID about your use of this website (including the shortened IP address) is usually transmitted to a Google server and stored there; it may also be transmitted to the servers of Google LLC. in the USA.This website uses Google (Universal) Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymization of the IP address by shortening it and excludes direct personal reference.The extension means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and shortened there.
Only in exceptional cases will the full IP address be transmitted to a Google LLC. server in the USA and shortened there. Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
Google Analytics also uses a special function, the so-called “demographic characteristics”, to create statistics with statements about the age, gender and interests of site visitors based on an evaluation of interest-based advertising and with the help of third-party information.This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized marketing measures.However, data records collected via the “demographic characteristics” cannot be assigned to a specific person.
Details on the processing triggered by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

All of the processing described above will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google Analytics will not be used during your visit to our website.
You can revoke your consent at any time with effect for the future.To exercise your revocation, you can download and install the browser plugin available at the following link
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plugin or within browsers on mobile devices, you can revoke your consent by clicking on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain.If you delete your cookies in this browser, you must click this link again):
Deactivate Google Analytics
We have concluded an order processing contract with Google for the use of Google Analytics, which obliges Google to protect the data of our website visitors and not to pass it on to third parties.For the transfer of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=deThis website also uses the Google Signals service as an extension of Google Analytics. With Google Signals, we can have Google create cross-device reports (so-called “cross-device tracking”). If you have activated “personalized ads” in your Google account settings and you have linked your internet-enabled devices to your Google account, Google can analyze user behavior across devices and create database models based on this if you have given your consent to the use of Google Analytics in accordance with Art. 6 Para. 1 lit. a GDPR (see above).This takes into account the logins and device types of all site visitors who were logged into a Google account and carried out a conversion. The data shows, among other things, on which device you clicked on an ad for the first time and on which device the associated conversion took place. We do not receive any personal data from Google, but only statistics compiled on the basis of Google Signals.You have the option of deactivating the “personalized ads” function in the settings of your Google account and thus deactivating the cross-device analysis.To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=deFurther information on Google Signals can be found here: https://support.google.com/analytics/answer/7532985?hl=de

12.3 Google Analytics 4
This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which can be used to analyze the use of websites.When using Google Analytics 4, so-called “cookies” are used as standard.Cookies are text files that are stored on your end device and enable your use of a website to be analyzed. The information collected by cookies about your use of the website (including the IP address transmitted by your device, shortened by the last digits, see below) is usually transmitted to a Google server, where it is stored and processed. This may also result in information being transmitted to the servers of Google LLC based in the USA and further processing of the information there.
When using Google Analytics 4, the IP address transmitted by your end device when you use the website is always collected and processed automatically and only in anonymized form by default, so that the information collected cannot be directly linked to a person. This automatic anonymization is achieved by Google truncating the IP address transmitted by your device within member states of the European Union (EU) or other parties to the Agreement on the European Economic Area (EEA).Google uses this and other information on our behalf to evaluate your use of the website, to compile reports on your website activity and usage behavior and to provide us with other services relating to your use of the website and the Internet. The abbreviated IP address transmitted by your device as part of Google Analytics 4 will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for 2 months and then deleted.Google Analytics 4 also enables the creation of statistics with statements about the age, gender and interests of website users on the basis of an evaluation of interest-based advertising and with the use of third-party information via a special function, the so-called “demographic characteristics”.This makes it possible to determine and differentiate between user groups of the website for the purpose of target group-optimized marketing measures.However, data collected via the “demographic characteristics” cannot be assigned to a specific person and therefore not to you personally.This data collected via the “demographic characteristics” function is stored for two months and then deleted.

In connection with this website, the Google Signals service is also used as an extension of Google Analytics 4. With Google Signals, we can have Google create cross-device reports (so-called “cross-device tracking”). If you have activated “personalized ads” in your Google account settings and linked your Internet-enabled devices to your Google account, Google can analyze usage behavior across devices and create database models based on this if you have given your consent to the use of Google Analytics 4 in accordance with Art. 6 Para. 1 lit. a GDPR.This takes into account the logins and device types of all website users who were logged into a Google account and carried out a conversion.The data shows, among other things, on which device you clicked on an ad for the first time and on which device the relevant conversion took place.We do not receive any personal data from Google, but only statistics compiled on the basis of Google Signals. You have the option of deactivating the “personalized ads” function in the settings of your Google account and thus deactivating the cross-device analysis in connection with Google Signals.To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=deFurther information on Google Signals can be found at the following link:https://support.google.com/analytics/answer/7532985?hl=de
We have concluded a so-called order processing contract with Google for our use of Google Analytics 4, which obliges Google to protect the data of our website users and not to pass it on to third parties.To ensure compliance with the European level of data protection, including in the event of any transfer of data from the EU or the EEA to the USA and possible further processing there, Google relies on the so-called standard contractual clauses of the European Commission, which we have contractually agreed with Google.
Further legal information on Google Analytics 4, including a copy of the aforementioned standard contractual clauses, can be found at the following link:https://policies.google.com/privacy?hl=de&gl=de
Details on the processing triggered by Google Analytics 4 and Google’s handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

12.4 Pingdom (Pingdom AB)

This website uses the Pingdom monitoring service, which is operated by the Swedish company Pingdom AB, Kopparbergsvägen 8, 722 13, Västerås, Sweden.Pingdom uses so-called cookies, which are small text files that are stored locally in the cache of the visitor’s Internet browser.These cookies are used to recognize the browser and thus enable an analysis of your access, as well as the loading behavior (“performance”) and availability of our website in order to improve the loading behavior and presentation of the content on the website.

If personal data is also processed by the cookies, this is done in accordance with Art. 6 para. 1 lit. f GDPR due to our legitimate interest in the continuous optimization of the content and technical aspects of our online presence.

In order to generally deactivate the use of cookies on your computer, you can set your Internet browser so that no more cookies can be stored on your computer in the future or cookies that have already been stored are deleted.However, disabling all cookies may mean that some functions on our website can no longer be executed.You can find Pingdom’s privacy policy at https://www.pingdom.com/legal/privacy-policy/

Where legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR.You can revoke your consent at any time with effect for the future.To exercise your revocation, please follow the option described above for making an objection.

13) Retargeting/ remarketing/ referral advertising

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, which we use to advertise this website in Google search results and on third-party websites.The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit.The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.
Any further data processing will only take place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads you view on the web.In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to create target groups.As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.Details on the processing triggered by Google Ads Remarketing and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sitesYou can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the browser plug-in from Google available at the following linkhttps://www.google.com/settings/ads/onweb/
Further information and the data protection provisions regarding advertising and Google can be found here:https://www.google.com/policies/technologies/ads/Where legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future.To exercise your revocation, deactivate this service in the “Cookie Consent Tool” provided on the website or alternatively follow the option described above to make an objection.

Pinterest retargeting pixel
A pixel (Pinterest Tag) from Pinterest Europe Ltd (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”) is integrated on this website. With the help of the pixel, information about the surfing behavior of website visitors can be collected, stored and evaluated in pseudonymized form.If personal data is also processed, this is done on the basis of our legitimate interest in displaying personalized advertising in accordance with Art. 6 para. 1 lit. f GDPR.The information can be assigned to the person of the user with the help of further information that Pinterest has stored about the user, e.g. due to the ownership of an account on the social network “Pinterest”. Pinterest uses an algorithm to analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on the user’s Pinterest account.Pinterest can also combine the information collected via the pixel with other information that Pinterest has collected via other websites and/or in connection with the use of the social network “Pinterest” and thus create pseudonymized user profiles.Under no circumstances, however, can the information collected be used to personally identify visitors to this website.
Where legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating pixel tracking in the “Cookie Consent Tool” integrated on this website.
If necessary, data collected via the pixel can be transferred to Pinterest Inc. servers in the USA. You can find more information on data protection at Pinterest Europe Limited here: https://policy.pinterest.com/de/privacy-policy

Pinterest retargeting pixel
A pixel (Pinterest Tag) from Pinterest Europe Ltd (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”) is integrated on this website. A pixel (Pinterest Tag) from Pinterest Europe Ltd (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”) is integrated on this website.With the help of the pixel, information about the surfing behavior of website visitors can be collected, stored and evaluated in pseudonymized form.If personal data is also processed, this is done on the basis of our legitimate interest in displaying personalized advertising in accordance with Art. 6 para. 1 lit. f GDPR.Pinterest uses an algorithm to analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on the user’s Pinterest account. Pinterest can also combine the information collected via the pixel with other information that Pinterest has collected via other websites and/or in connection with the use of the social network “Pinterest” and thus create pseudonymized user profiles.Under no circumstances, however, can the information collected be used to personally identify visitors to this website.
Where legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating pixel tracking in the “Cookie Consent Tool” integrated on this website.
If necessary, data collected via the pixel can be transferred to Pinterest Inc. servers in the USA. You can find more information on data protection at Pinterest Europe Limited here: https://policy.pinterest.com/de/privacy-policy

Pinterest tag conversion tracking
This website uses the “Pinterest Tag” conversion tracking technology from Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”).If you have reached our website from a pin on Pinterest, we will set a cookie on your computer that interacts with a “tag” also implemented in the form of a JavaScript code from Pinterest. Cookies are small text files that are stored on your end device.These cookies lose their validity after 180 days and are not used for personal identification.
If the user is redirected from a pin on Pinterest to pages on this website and the cookie has not yet expired, the tag records certain user actions predefined by us and can track these (e.g. completed transactions, leads, search queries on the website, views of product pages). When such an action is carried out, your browser sends an HTTP request from the cookie via the Pinterest tag to the Pinterest server, with which certain information about the action (including type of action, time, browser type of the end device) is transmitted.
Through this transmission, Pinterest can create statistics about the usage behavior on our website after forwarding a Pinterest Pin, which serve us to optimize our offer.
If personal user data is processed, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical evaluation of the success of product ads on Pinterest and the purchasing behavior of users and thus serves to optimize our online offer.
However, we do not receive any information with which users can be personally identified.
If you do not wish to participate in tracking, you can object to this by deactivating the Pinterest Tag Conversion Tracking cookie via your Internet browser under user settings. You will then not be included in the conversion tracking statistics.Alternatively, you can use the deactivation page for consumers from the EU http://www.youronlinechoices.com/de/praferenzmanagement/
to check whether Microsoft advertising cookies are set in your browser and deactivate them.You can find more information about Pinterest’s privacy policy at the following Internet address: https://policy.pinterest.com/de/privacy-policy
Where legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future.To exercise your revocation, please follow the option described above for making an objection.

14) Tools and miscellaneous

14.1 Cookie consent tool based on Usercentrics technology

This website uses a cookie consent tool with technology from Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich (hereinafter “Usercentrics”) to obtain effective user consent for cookies and cookie-based applications that require consent.

By integrating a corresponding JavaScript code, a banner is displayed to users when they access the page, in which consent for certain cookies and/or cookie-based applications can be given by ticking a box.The tool blocks the setting of all cookies requiring consent until the respective user gives their consent by ticking the appropriate box.This ensures that such cookies are only set on the user’s end device if consent has been granted.

So that the cookie consent tool can clearly assign page views to individual users and individually record, log and store the consent settings made by the user for the duration of a session, certain user information (including the IP address) is collected by the cookie consent tool when our website is accessed, transmitted to Usercentrics servers and stored there.

This data processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

Another legal basis for the data processing described is Art. 6 para. 1 lit. c GDPR.As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

We have concluded an order processing contract with Usercentrics, in which we oblige Usercentrics to protect the data of visitors to our website and not to pass it on to third parties.

Further information on data use by Usercentrics can be found in the Usercentrics privacy policy at https://usercentrics.com/privacy-policy/14.2 – FontAwesomeThis site uses so-called web fonts from “FontAwesome”, a service of Fonticons, Inc, 710 Blackhorn Dr, Carl Junction, 64834, MO, USA (“FontAwesome”) for the uniform display of fonts. When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.
For this purpose, the browser you are using must connect to the FontAwesome servers.This may also result in the transmission of personal data to FontAwesome’s servers in the USA. In this way, FontAwesome becomes aware that our website has been accessed via your IP address.The use of FontAwesome Fonts is in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If your browser does not support web fonts, a standard font will be used by your computer.You can find more information about FontAwesome at: https://fontawesome.com/privacy- Google Web Fonts
This site uses so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”) for the uniform display of fonts.When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.For this purpose, the browser you are using must connect to Google’s servers. This may also result in the transmission of personal data to the servers of Google LLC. in the USA. In this way, Google becomes aware that our website has been accessed via your IP address.The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers.This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If your browser does not support web fonts, a standard font will be used by your computer.
Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/

14.3 Google reCAPTCHAOn this website, we also use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function is primarily used to differentiate whether an entry is made by a natural person or abusively by machine and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in determining individual responsibility on the Internet and avoiding abuse and spam.As part of the use of Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC. in the USA.

Further information on Google reCAPTCHA and Google’s privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/

Where legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option described above for making an objection.

14.4 Google Customer Reviews (formerly Google Certified Merchant Program)We work with Google as part of the “Google Customer Reviews” program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to obtain customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to take part in an e-mail survey from Google.If you give your consent in accordance with Art. 6 para. 1 lit. a GDPR, we will transmit your e-mail address to Google. You will receive an email from Google Customer Reviews asking you to rate the shopping experience on our website.The review you provide will then be aggregated with our other reviews and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard.Your review will also be used for Google seller reviews.As part of the use of Google Customer Reviews, personal data may also be transmitted to the servers of Google LLC. in the USA.

You can revoke your consent at any time by sending a message to the data controller or to Google.

Further information on Google’s data protection in connection with the Google Customer Reviews program can be found at the following link: https://support.google.com/merchants/answer/7188525?hl=de

You can find further information on data protection for Google seller ratings at this link: https://support.google.com/google-ads/answer/2375474

15) Rights of the data subject

15.1 The applicable data protection law grants you the following data subject rights (information and intervention rights) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective exercise requirements:

Right of access pursuant to Art. 15 GDPR;Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to information pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent granted pursuant to Art. 7 para. 3 GDPR;Right to lodge a complaint pursuant to Art. 77 GDPR.

15.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

16) Duration of storage of personal dataThe duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if relevant – additionally by the respective statutory retention period (e.g. retention periods under commercial and tax law).

When processing personal data on the basis of express consent in accordance with Art. 6 para. 1 lit. a GDPR, this data is stored until the data subject withdraws their consent.

If there are statutory retention periods for data that is processed within the scope of legal or similar obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for contract fulfillment or contract initiation and/or we no longer have a legitimate interest in further storage.

When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises their right to object in accordance with Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the establishment, exercise or defense of legal claims.When processing personal data for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises their right to object in accordance with Art. 21 para. 2 GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.