WHAT CONNECTS GOETHE AND KANDINSKY?

The colorful series of avant-garde – chronographs “Square & Round”.

The “Avant-garde” collection of “Alexander Shorokhoff” is set out by colors, shapes and abstractions. It is attractive to many painters, philosophers, poets, writers and other intellectuals. Kandinsky and Goethe were also inspired by it, and both even created their own color theory. The deep feeling of colors, the philosophical consideration of colors, but also their connection to forms and smells, made the teachings of these famous personalities world-famous. Alexander Shorokhov, the founder and designer of the brand “Alexander Shorokhoff” has again been inspired by colors.

In the new chronograph he plays with exactly these different colors, shapes and contrasts. The colors are clearly the main feature of the new series. For the red, a darker and stronger but still warm shade was chosen, black remains down-to-earth and serious and is realized in a semi-matte finish. The matching contrasting colors for the models are black and white. This not only creates a contrast in terms of color, but also emotionally. In this case, the contrasting shades of warm and cold are not contrary, but harmonize with each other and complement each other.

Certainly, these chronographs will not go unnoticed due to their colorfulness. In addition, their importance is further emphasized by the massive shape of a square case in 44.5 x 44.5 mm. However, the corners are rounded and relax the massive look a bit.

This color combination is produced with an automatic movement ETA 7753, which is elaborately revised, hand-engraved and refined at the “Alexander Shorokhoff” watch manufacture. The small technical wonder can be seen through the sapphire crystal caseback. Furthermore, there is also an avant-garde ring on the back, which emphasizes the affiliation to the “Avantgarde” collection.

All chronographs are produced in a limited edition of 30 pieces per color and movement. The watches are dedicated to the anniversary year of the Manufacture.