Alexander Shorokhoff X RAW
As part of the 15th anniversary of Red Army Watches (RAW), we have developed and launched a special watch in cooperation with Red Army Watches.
“The Alexander Shorokhoff brand combines Russian heritage with German precision, resulting in uniquely designed quality watches. This forward-thinking approach, combined with the fact that it emphasizes its own roots, is something that RAW can also identify with,” shares founder Sugiharto Kusumadi.
RAW was established in 2004 with the aim of providing a unique retail environment that both new and seasoned watch enthusiasts would find informative, entertaining and welcoming,” Kusumadi continues. “With this approach in mind, we have already – and will continue to – develop in the future.”
For the design of the “Celebrity Edition”, Shorokhov was inspired by the color of the water that surrounds the city-state of Singapore – which also happened to have similarities to RAW’s new corporate colors. This shade, inspired by the sea, thus became the color of the dial and served as a background for other details.
The large 60 – Alexander Shorokhoff’s trademark – and the hands typical of the Avantgarde collection give the “Celebrity Edition” the unmistakable Alexander Shorokhoff look.
Shorokhov’s love of combining silver with rose gold colors further rounded off the palette for the “Celebratory Edition”. The new RAW logo is set in silver on the dial and framed by a rose gold ring at the 3 o’clock position. This is offset by the seconds circle in a rose-gold ring at 9 o’clock. Further rose-gold details can be found on the hands and appliqués.
As part of the 15th anniversary of Red Army Watches (RAW), we have developed and launched a special watch in cooperation with Red Army Watches.
“The Alexander Shorokhoff brand combines Russian heritage with German precision, resulting in uniquely designed quality watches. This forward-thinking approach, combined with the fact that it emphasizes its own roots, is something that RAW can also identify with,” shares founder Sugiharto Kusumadi.
RAW was established in 2004 with the aim of providing a unique retail environment that both new and seasoned watch enthusiasts would find informative, entertaining and welcoming,” Kusumadi continues. “With this approach in mind, we have already – and will continue to – develop in the future.”
As part of the 15th anniversary of Red Army Watches (RAW), we have developed and launched a special watch in cooperation with Red Army Watches.
“The Alexander Shorokhoff brand combines Russian heritage with German precision, resulting in uniquely designed quality watches. This forward-thinking approach, combined with the fact that it emphasizes its own roots, is something that RAW can also identify with,” shares founder Sugiharto Kusumadi.
RAW was established in 2004 with the aim of providing a unique retail environment that both new and seasoned watch enthusiasts would find informative, entertaining and welcoming,” Kusumadi continues. “With this approach in mind, we have already – and will continue to – develop in the future.”
For the design of the “Celebrity Edition”, Shorokhov was inspired by the color of the water that surrounds the city-state of Singapore – which also happened to have similarities to RAW’s new corporate colors. This shade, inspired by the sea, thus became the color of the dial and served as a background for other details.
The large 60 – Alexander Shorokhoff’s trademark – and the hands typical of the Avantgarde collection give the “Celebrity Edition” the unmistakable Alexander Shorokhoff look.
Shorokhov’s love of combining silver with rose gold colors further rounded off the palette for the “Celebratory Edition”. The new RAW logo is set in silver on the dial and framed by a rose gold ring at the 3 o’clock position. This is offset by the seconds circle in a rose-gold ring at 9 o’clock. Further rose-gold details can be found on the hands and appliqués.
For the design of the “Celebrity Edition”, Shorokhov was inspired by the color of the water that surrounds the city-state of Singapore – which also happened to have similarities to RAW’s new corporate colors. This shade, inspired by the sea, thus became the color of the dial and served as a background for other details.
The large 60 – Alexander Shorokhoff’s trademark – and the hands typical of the Avantgarde collection give the “Celebrity Edition” the unmistakable Alexander Shorokhoff look.
At the heart of the 43.5 mm stainless steel case of the RAW x Alexander Shorokhoff “Celebrity Edition” beats a reliable and solid Russian movement: the hand-wound caliber AS3105. A butter-soft calfskin strap rounds off the watch.
At the heart of the 43.5 mm stainless steel case of the RAW x Alexander Shorokhoff “Celebrity Edition” beats a reliable and solid Russian movement: the hand-wound caliber AS3105. A butter-soft calfskin strap rounds off the watch.
“This is my 57,000-hour journey to a masterpiece for RAW,” Shorokhov shares.
“Why 57,000 hours? That’s exactly the number of hours that have passed in the 15 years – up to the anniversary that RAW is celebrating this year. “
The RAW x Alexander Shorokhoff “Celebratory Edition” combines 15 years of RAW history in a single handmade masterpiece by Alexander Shorokhoff. Limited to only 15 pieces.
Ich bin rundum zufrieden 😊. Die “Winter” ist eine wunderschöne Uhr, hat eine tolle Größe, ein außergewöhnliches Ziffernblatt mit Diamantstaub und glitzert daher richtig schön im Licht. Ich würde mich immer wieder für diese Uhr entscheiden 🥰
I only buy watches to wear. None live in a safe awaiting the day they will be resold to another collector. In fact, I have only sold one watch in my life (a gold Rolex President with diamonds) because it was a dated look for me and the diamonds were after market. (I bought a limited edition Breitling with an in-house movement to update my look in case you are wondering.) My heirs will have to resell the rest.
The Alexander Shorokhhoff Kandy Orange watch is flawless and beautiful and feels perfect on the wrist. This is my first watch from Shorokhhoff. I was admittedly nervous thinking this was an overpriced rebirth brand made in China. My initial concerns were unfounded.
While I find many of these Shorokhhoff watches to be unique and interesting, I had to ask myself when would I wear that watch. I actually have a checklist of things a watch must have before I will consider it, and this watch had almost none of those objective attributes. But something about this watch just literally jumped out at me. Orange you say? Well, I’m a University of Florida Gator graduate (two degrees), so orange is my color. Are the 60, 20, and 40 dial markers unusual? Yep. Do they help you read the time. Sort of. Did I even notice that at first? Nope. Am I an art deco fan? Not really. I was also nervous about buying a watch online sight unseen from a foreign country. I can say that if that is your sticking point, I would not worry about that. If you love the look of this watch, you will get what you see. Exactly. It is a luxury quality product. But once you love the look of a watch, you have to decide if you can afford it. If you can pay the asking price, then you have to worry about whether you are getting ripped off. Unlike some other “fashion” watches that I own (Gucci, Swatch Omega), this is a luxury watch, with a luxury box (which should not matter but it does), with a luxury fit and finish despite the fact that I first heard about the brand on Instagram. While I have more expensive watches, this was admittedly three times over what I would normally pay for watches now, and I had to think about it before making the purchase. It was a splurge when I have so many other options. I don’t have any real watch nerds that I’m trying to impress in my business or life in general. Nobody who is outside the watch world will say, “OH! Is that one of the Shorokohhoff limited edition watches.” If it is not a Rolex, then any cool looking watch is just another watch–and it is not an Apple Watch so what does it even do? There are THOUSANDS of other watches at, or below, this price, but only 2 others like this. I am very pleased with my purchase and I feel happy every time I look at it. In my opinion, the THAT is the real measure of a watch (or any purchase really). If you look at it and brings joy to your heart, then you are doing the right thing. This watch is now on the list of my prized possessions. All thanks to a Russian guy making watches in Germany. I would 10/10 recommend this watch or any watch using this same design template. While I can’t speak to the others, I bet they have the same quality and attention to detail.
P.S. This is an automatic watch but it can be hand wound if you let the power reserve run down. The ETA movement is so precise that for the first few days, I did not think it was winding properly because I could not feel anything when turning the crown after a few turns, so I stopped. When I looked the movement up online, it said 20-40 clockwise turns at position 0 (fully pushed in). Yesterday, I turned it 20 times and it lept to life.
The watch is beautiful and unique enough in my opinion. The finishing is excellent and it’s thin so it wears really very comfortably. With a SW300 movement, the customized and highly decorated rotor, the blued hands and numbers, the two straps (one of which is real Louisiana alligator (one-sided)) – all in a beautiful wooden box. I think it’s fairly prized and thus a compelling offer/package – if you like traditional dress watches with a twist. The customer service was excellent and very responsive. Just be aware that each watch is assembled upon order, so the total lead time is about 2 weeks (assembly plus shipping within Europe).
The watch has an exquisite design better upclose than in the pictures. I enjoy the watch every other day and it is worth the money.