Alexander Shorokhoff X RAW

As part of the 15th anniversary of Red Army Watches (RAW), we have developed and launched a special watch in cooperation with Red Army Watches.

โ€œThe Alexander Shorokhoff brand combines Russian heritage with German precision, resulting in uniquely designed quality watches. This forward-thinking approach, combined with the fact that it emphasizes its own roots, is something that RAW can also identify with,โ€ shares founder Sugiharto Kusumadi.

RAW was established in 2004 with the aim of providing a unique retail environment that both new and seasoned watch enthusiasts would find informative, entertaining and welcoming,โ€ Kusumadi continues. โ€œWith this approach in mind, we have already โ€“ and will continue to โ€“ develop in the future.โ€

For the design of the โ€œCelebrity Editionโ€, Shorokhov was inspired by the color of the water that surrounds the city-state of Singapore โ€“ which also happened to have similarities to RAWโ€™s new corporate colors. This shade, inspired by the sea, thus became the color of the dial and served as a background for other details.
The large 60 โ€“ Alexander Shorokhoffโ€™s trademark โ€“ and the hands typical of the Avantgarde collection give the โ€œCelebrity Editionโ€ the unmistakable Alexander Shorokhoff look.

Shorokhovโ€™s love of combining silver with rose gold colors further rounded off the palette for the โ€œCelebratory Editionโ€. The new RAW logo is set in silver on the dial and framed by a rose gold ring at the 3 oโ€™clock position. This is offset by the seconds circle in a rose-gold ring at 9 oโ€™clock. Further rose-gold details can be found on the hands and appliquรฉs.

As part of the 15th anniversary of Red Army Watches (RAW), we have developed and launched a special watch in cooperation with Red Army Watches.

โ€œThe Alexander Shorokhoff brand combines Russian heritage with German precision, resulting in uniquely designed quality watches. This forward-thinking approach, combined with the fact that it emphasizes its own roots, is something that RAW can also identify with,โ€ shares founder Sugiharto Kusumadi.

RAW was established in 2004 with the aim of providing a unique retail environment that both new and seasoned watch enthusiasts would find informative, entertaining and welcoming,โ€ Kusumadi continues. โ€œWith this approach in mind, we have already โ€“ and will continue to โ€“ develop in the future.โ€

private label alexander shorokhoff x raw

As part of the 15th anniversary of Red Army Watches (RAW), we have developed and launched a special watch in cooperation with Red Army Watches.

โ€œThe Alexander Shorokhoff brand combines Russian heritage with German precision, resulting in uniquely designed quality watches. This forward-thinking approach, combined with the fact that it emphasizes its own roots, is something that RAW can also identify with,โ€ shares founder Sugiharto Kusumadi.

RAW was established in 2004 with the aim of providing a unique retail environment that both new and seasoned watch enthusiasts would find informative, entertaining and welcoming,โ€ Kusumadi continues. โ€œWith this approach in mind, we have already โ€“ and will continue to โ€“ develop in the future.โ€

For the design of the โ€œCelebrity Editionโ€, Shorokhov was inspired by the color of the water that surrounds the city-state of Singapore โ€“ which also happened to have similarities to RAWโ€™s new corporate colors. This shade, inspired by the sea, thus became the color of the dial and served as a background for other details.
The large 60 โ€“ Alexander Shorokhoffโ€™s trademark โ€“ and the hands typical of the Avantgarde collection give the โ€œCelebrity Editionโ€ the unmistakable Alexander Shorokhoff look.

Shorokhovโ€™s love of combining silver with rose gold colors further rounded off the palette for the โ€œCelebratory Editionโ€. The new RAW logo is set in silver on the dial and framed by a rose gold ring at the 3 oโ€™clock position. This is offset by the seconds circle in a rose-gold ring at 9 oโ€™clock. Further rose-gold details can be found on the hands and appliquรฉs.

private label alexander shorokhoff x raw
private label alexander shorokhoff x raw

For the design of the โ€œCelebrity Editionโ€, Shorokhov was inspired by the color of the water that surrounds the city-state of Singapore โ€“ which also happened to have similarities to RAWโ€™s new corporate colors. This shade, inspired by the sea, thus became the color of the dial and served as a background for other details.

The large 60 โ€“ Alexander Shorokhoffโ€™s trademark โ€“ and the hands typical of the Avantgarde collection give the โ€œCelebrity Editionโ€ the unmistakable Alexander Shorokhoff look.

At the heart of the 43.5 mm stainless steel case of the RAW x Alexander Shorokhoff โ€œCelebrity Editionโ€ beats a reliable and solid Russian movement: the hand-wound caliber AS3105. A butter-soft calfskin strap rounds off the watch.

At the heart of the 43.5 mm stainless steel case of the RAW x Alexander Shorokhoff โ€œCelebrity Editionโ€ beats a reliable and solid Russian movement: the hand-wound caliber AS3105. A butter-soft calfskin strap rounds off the watch.

private label alexander shorokhoff x raw
private label alexander shorokhoff x raw

โ€œThis is my 57,000-hour journey to a masterpiece for RAW,โ€ Shorokhov shares.
โ€œWhy 57,000 hours? Thatโ€™s exactly the number of hours that have passed in the 15 years โ€“ up to the anniversary that RAW is celebrating this year. โ€œ

The RAW x Alexander Shorokhoff โ€œCelebratory Editionโ€ combines 15 years of RAW history in a single handmade masterpiece by Alexander Shorokhoff. Limited to only 15 pieces.